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Episode 31: How To Develop an Effective Cannabis Beverage Product With Nick Jackowetz


Meet Nick Jackowetz at the 2022 Cannabis Drinks Expo On July 28, 2022, In San Francisco
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Numerous new brands are entering the cannabis beverage market as beverage and cannabis technology continue to converge. Cannabis-infused beverages are an innovative category of beverages that have been made possible due to the scientific and technological inputs in developing the category.

The drinks are developed using THC, CBD, or other cannabinoid extracts to be included in the beverage. As a cannabis beverage brand, the idea is to design a safe, consistent, and effective cannabinoid infusion for better consumer experiences.

In this insightful new episode of the Wine Whiskey Weed show, Sid Patel, CEO of Beverage Trade Network & Cannabis Drinks Expo, chats with Nick Jackowetz, Chief Scientific Officer at Cirona Labs.

Here, Nick explains the product development cycle of a cannabis drink and the various challenges involved in developing such a product.

***About The Organizer: Beverage Trade Network***
Beverage Trade Network is one of the world’s leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world’s leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.

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